Tag: advertising

Blog Ads

Don’t lose revenue by marring your blog with annoying ads.

As well as a means of expression, blogs are also a means of revenue. Click through revenue is the surest source of income for a blog site, but if the blog ads are annoying, you might not only lose money, but a reader who might have, at some other time, clicked on one of your revenue generating ads. Keep your reader coming back. If she doesn’t find an ad on your page that strikes her interest now, that doesn’t mean she wont find one later. The greatest offense you can commit against your own interest is to turn a dedicated reader off with those wretched, impertinent, annoying blog ads.

So, what kind of ads will so annoy a visitor that she will click the previous button to get out of your blog? A while back, ìPC Magazineî did some research on such ads. Things haven’t changed much. What annoyed people then, unsurprisingly, annoys them still today. Here, in capsule form, is a short list of what ads most annoyed web cruisers and provoked them to get out of the page, away from the site, and never come back again.

1.Animation is fine, if you make it a very minor part of your page, but those billboard, neon flashing, blink and wink ads simply distracts the reader, sometimes to the point where they are not able to read what you’ve taken such careful pains to say. Art, think art, think subtly, think blinking eyes, shaking head and a groping for the first way out. Sure, they catch your attention, but that’s just the problem. Readers want to attend to the words on the blog. If you must animate, think small, one letter, a little light, but that’s more than enough.

2.Just as nobody likes flashing lights in their eyes, nobody likes thunder in their ears. Audio probably has no place in blog ads. First, its too expensive in terms of downloading. The page hangs, plugins are needed, and your reader really wanted only to read what you had to say, not come up to the latest download. Unless you’re selling sound, stay away from these.

3.They’re everywhere, floating ads that just, well, float. They float up, they float down, they float across your screen like bugs. Try to close one of these suckers if you can. It’s impossible. Stand still!

4.You’ve gone to far when you’ve finally allowed a video blog ad to appear. Hey, if I wanted a movie, I’d watch television. No, don’t use these or you’re sure to find your numbers down, way down.

These are just a few cautions. There are more. The best you can do is to think as an artist thinks when you lay out your blog page and blog ads: everything in its proper place, in pleasing proportion, in balance. If you chose your ads carefully, with regard to the sensibilities of your reader, if you are considerate of their sensibilities, your page will not only be a source of information, but what’s as important to you, a source of income. Moderation will stand you in good stead when it comes to your blog ads.

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Advertising agencies

Advertising Agencies and How They Work.

Advertising agencies have changed a lot since their hay day in the 1950s. Back then, as depicted in the hit TV series Mad Men (named for Madison Avenue in New York) chain smoking men dressed in suits and ties came up with slogans and ad campaigns for their nervous clients.

Clients have not changed much and continue to be nervous when it comes to staking all of their money on the ideas churned out by advertising agencies and their creative departments, but they are much more careful how they spend that money. From the 50s until just recently most advertising was either print, television, or radio and not much else.
Print advertising included display ads. Display ads ran the gamut from small two column want ads in the classified section of the local newspaper to full page double spreads in pricey magazines such as Playboy or Vanity Fair. Account executives would place their clientsí ads into these publications in compliance with the media plan that they created and which was approved by the client. The advertising agencies would charge a 15% commission based upon the price of the ad itself.

This was a very lucrative business but in the last fifteen years or so it has changed radically with the proliferation of boutique advertising agencies and smaller design firms who had smaller overhead and basically would do the same job for a lot less commission or for a flat fee. This practice caused the advertising agencies to rethink their basic structures and cut costs across the board.

The ability to create ads using computers did not really come into widespread practice until the late 1980s and the very first computers were not really computers at all but giant Linotronic typesetting machines that took up most of one room and required the use of toxic chemicals to produce professional looking type. A few years later Apple came out with their first Macintosh computers and helped to start the graphics revolution that continues to this day.

Those first Apple computers were tricky and required a lot of maintenance. It was faster many times to do the ad in the old fashioned way by hand using overlays and press type than to actually fiddle around with the primitive Mac. Eventually Macs became more stable and when programs like Adobe Photoshop and Illustrator came into being, the way that ads were created was changed forever.

Part of print advertising is collateral work and that includes brochures, catalogs, direct mail pieces, pamphlets, and any other two dimensional graphics piece that is not classified as print ads. Until digital printing took over in the late 90s, most of these collateral pieces were printed by large four color printing houses. The resulting work was beautiful for the most part but would cost a bundle. Four-color offset printing was not cheap but it was high quality. Digital printing made collateral printing much cheaper but the quality really suffered, mainly because the inks would run and the stock that would go through the printers was not very thick or varied.

Todayís best advertising agencies have state-of-the-art digital computers and printers in-house along with teams of top notch copywriters, graphic designers and art directors. If you want to see samples of some of the top work each year just pick up a Communication Arts graphic design or advertising annual. This publication features full color photos of the best in advertising design each year.

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